Zhuhai Beyond Cosmetics’ smart production line with over 250 million pieces of average annual output has lifted its efficiency of production to 98%, a record level in the industry. Its single production line can produce 8,000 lipsticks per hour, 40% of which is higher than the old mode. It utilizes nanoscale microemulsification technology to keep the particle size of the product within 50 and 100 nanometers, significantly enhancing the skin feel finesse. Customer testimonials show that there is an increase in repurchase by 35% upon use. In the level of cost-containment, the business realized a reduction in raw material cost by 15% with active procurement. In addition to a formula library of modularity that covers more than 1,200 SKUs, customer-specific solution development time has been cut to 21 days, improving over industry norms by 30%. Average annual growth rate of its Asia OEM brand, according to Euromonitor data, is 22%. One of its cooperative customers generated 38 million yuan in sales in the first year of product launch with an over 200% ROI.
Technologically, Zhuhai Beyond Cosmetics possesses 67 patented technologies. Among them, the supercritical CO₂ extraction process increases the extraction efficiency of active ingredients to 92% and reduces production energy consumption by 18% at the same time. Its matured smart constant-temperature filling machine (with an accuracy of ±0.1℃) ensures that the products are filled at a consistent temperature of 25℃ and the bubble rate of the paste is less than 0.3%. Compliance-wise, the company has cleared 23 foreign certifications such as FDA and ISO 22716. Heavy metal detection is up to 0.01ppm, and it assists clients in reducing the certification cycle from the conventional 12 months to 8 months. A certain European brand successfully avoided a potential risk of market access of 3 million euros through its utilization of REACH compliance solution.
The supply chain management employs a blockchain traceability system, its rate of accuracy for traceability reaching 98.7% from raw material to end-product, and its raw material turnover has increased to 12 turns on average yearly. Its diversified way of producing guarantees a least order quantity of 5,000 pieces and an industry-adjusted response period 48 hours faster than it. Its on-time delivery rate for three consecutive years according to its customer satisfaction survey of 2023 is 99.5%, and its rate of packaging damage is less than 0.05%. One local beauty brand cut 40% of the budget for its product development by taking advantage of its ODM service. Its cost per unit of its top-selling facial mask has dropped to 1.2 yuan, and its terminal gross profit rate is 65%. In environmental protection, the company has recorded an application rate of biodegradable packaging materials at 45% and its carbon footprint lowered by 28% compared to conventional processes, and it has contributed to two-level improvement in the ESG ratings of its partner brands.
Market data show that out of over 200 brands Zhuhai Beyond Cosmetics serves, 85% have more than 10,000 units of monthly sales on online platforms, and the possibility of best-selling products is 2.3 times higher than the market average. Its proprietary “data-driven formula model” has increased the accuracy rate of product matching to 91% by analyzing the skin type information of over 100,000 consumers. One of the anti-aging essences was among the top 10 of Tmall’s best-sellers within three months of its launch. The processing speed of customer orders has been speeded up to 4 hours through the use of the full-chain digital management system, and abnormal handling of products has been processed more effectively by 60%. In its global organization, its Southeast Asian factory reduced logistics costs by 18% and kept the delivery cycle stable at 30 days, enabling customers to explore new markets. These quantitative advantages have made Zhuhai Beyond Cosmetics a strategic partner of 14 of the world’s TOP20 beauty groups, leading OEM innovation trail steadily.